What are Boardomatics, and why are they important?

Mejo Kuriachan
August 12, 2024

Table of Content

Boardomatics are an early version of a Motion Design process which is produced by rendering out a video by adding the styleframes as static images, along with voice-over and music.

Boardomatics are essential tools for planning animations, using low-resolution images and static design to check the flow of the film. Boardomatics help streamline the planning process and ensure that the creative vision is accurately conveyed.

So, what is the difference between Animation and Boardomatics? The Boardomatic phase is an initial blueprint for an animation, created by using static design frames, still images, or low-quality video footage. It provides a preliminary view of how the final animation will look and flow, serving as a guide before the final, polished animation is produced.

Translating abstract ideas into a visual narrative for animation projects, particularly through the use of Boardomatics, is both insightful and practical. Boardomatics indeed play a crucial role in bridging the gap between concept and execution, ensuring that the creative vision remains intact throughout the production process. Here’s a deeper dive into how this approach can be refined and effectively utilised:

1. Clarity of Vision:

  • Visual Roadmap: Think of a Boardomatic as a rough draft of your animation. It’s like a roadmap that shows your team how the final animation will flow and what it will look like. By putting together storyboards and timing them out, you give everyone a clear preview of the project.
  • Client Alignment: For clients, Boardomatics help set clear expectations from the start. They can see a visual preview of the project, which makes it easier to discuss and tweak details before diving into full production. This helps avoid surprises and ensures everyone is on the same page.

2. Early Problem-Solving:

  • Spotting Issues: Boardomatics help you catch any mismatches between your script and visuals early on. This way, you can fix problems before they become expensive fixes in the final animation.
  • Testing the Story: With Boardomatics, you can see how your visuals and audio work together. This lets you check if the story flows well and makes sense. You can tweak the script or timing before getting into the detailed animation work.

3. Cost-Effective Experimentation:

  • Iterative Process: Since Boardomatics are less resource-intensive compared to full animation, they offer a sandbox for experimentation, meaning more room for testing your ideas. You can test various design frames, transitions, and sound design without the pressure of perfecting each detail.
  • Easy Feedback Integration: The flexibility of Boardomatics makes it easier to incorporate feedback from stakeholders, allowing refinement that sharpens the final output.

4. Preserving the Vision:

  • Maintaining Creative Integrity: By using Boardomatics as a guiding tool, you ensure that the essence of your original vision is maintained throughout the project. This keeps the final product aligned with the initial creative intent, reducing the risk of disconnect between the script and visuals.
  • Collaborative Tool: Boardomatics also serve as a collaborative tool that engages the entire team in the creative process. It encourages input from animators, editors, and sound designers, fostering a unified approach to achieving the project’s end goal.

5. Communication without Perfection:

  • Embracing Roughness: The beauty of Boardomatics lies in their roughness. They allow for fluid communication of ideas without the pressure of delivering polished work too early. This can lead to more genuine and innovative outcomes, as the team focuses on storytelling rather than getting bogged down by details at a premature stage.
  • Encouraging Creativity: By removing the burden of perfection in the early stages, Boardomatics encourage more creativity and experimentation, leading to a final output, which is more dynamic and engaging.

In summary, Boardomatics are not just a preliminary step but a powerful tool in the animation process. They help maintain clarity, resolve potential issues early, and keep the project aligned with the original vision, all while fostering a collaborative and creative environment. By integrating Boardomatics effectively, you can ensure that your abstract ideas evolve into a cohesive and compelling visual narrative without losing their essence.

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Mejo Kuriachan

Co-founder & Partner

Mejo puts the 'Everything' in 'Everything Flow, Design, and Motion'. A straight shooter who is an engineer first, strategist and design manager later.