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Your software demo loses 80% of viewers in the first 30 seconds. Technical jargon kills landing page conversions dead. For years, the choice was stark: cheap templated videos that looked like every other SaaS pitch, or $50K+ cinematic productions that took three months to deliver.
That calculus has shifted. Strategic video partners now drive measurable funnel outcomes without the overhead of traditional agencies. B2B buyers need clarity in 90 seconds or they abandon your site. The decision framework has changed: match agencies to conversion goals, not showreels.
This guide evaluates 15 agencies across pricing, timelines, and documented ROI. I've analyzed their client portfolios, production processes, and business impact to help you choose the right partner for your specific needs.
What Is an Explainer Video Company?
Explainer video companies produce short animated or live-action videos that simplify complex B2B ecproducts for non-technical decision-makers. They transform technical features into audience-specific value narratives through scriptwriting, storyboarding, animation, voiceover, and sound design.
The best agencies optimize videos for specific funnel stages and conversion goals. Landing pages with explainer videos see 80% conversion increases. The average 60-second explainer video costs $8,457 in 2024, and B2B buyers spend 2.6x longer on pages with video.
These aren't brand films. They're conversion tools built to accelerate understanding and shorten sales cycles.
The 15 Best Explainer Video Companies for B2B SaaS and Enterprise in 2026
1. Everything Motion
Everything Motion delivers conversion-focused explainer videos as part of an integrated ecosystem that includes branding and web development. The agency works with enterprise clients like TCS, Infosys, Boeing, BCG, and Zuora, plus Y Combinator-backed startups including Peoplebox, Ivy Homes, and Doctor Droid.
Best for: B2B SaaS companies needing integrated branding, motion, and web development under one roof.
Pros:
- Exceptional retention: 9 of 10 clients return for multiple projects, with some commissioning 12+ videos
- Enterprise validation: Portfolio includes TCS, Infosys, Boeing, and BCG, proving capability with complex technical products
- Integrated ecosystem: Combines motion, branding, and web development for cohesive brand experiences across touchpoints
- Strategic team structure: Strategists, copywriters, designers, and animators work collaboratively rather than in silos
- Multiple animation styles: Offers 2D, motion graphics, and 2.5D, 3D, Stop motion to match video style to message requirements
- Scalability proven: Clients like Progcap have commissioned 12+ projects, demonstrating capacity for ongoing partnerships
- Startup expertise: Works with Y Combinator companies, understanding both startup constraints and enterprise requirements
Cons:
- No public pricing: Requires consultation calls for quotes, creating evaluation friction for budget-conscious buyers
- Timezone considerations: Bengaluru base may create coordination challenges for North American clients needing real-time collaboration
Pricing: Contact sales for custom quotes. Based on their enterprise portfolio positioning and integrated service model, expect pricing in the $8,000-$20,000+ range per video depending on complexity and scope.
The agency's focus on "redefining B2B brand norms" positions them as strategic partners rather than transactional vendors. Their retention metrics speak louder than any case study: when clients return for a dozen projects, they've found a partner who delivers consistent value.
Everything Motion solves the coordination problem that plagues most video projects. Instead of managing separate vendors for branding, web design, and video production, you work with one integrated team. This eliminates the brand inconsistency and timeline delays that typically derail multi-vendor projects.
Their process emphasizes accountability and strategic thinking over pure aesthetics. The collaborative workflow ensures videos align with broader marketing goals rather than existing as standalone creative pieces. For B2B SaaS companies building long-term brand systems, this integration advantage compounds over time.
2. Rocketwheel
Rocketwheel has spent 13+ years producing B2B explainer videos for tech and SaaS companies. Their client roster includes Amazon, Bloomberg, Fidelity, and Salesforce. The agency offers unlimited script and storyboard revisions with source files included, delivering 60-90 second videos in 3-4 weeks.
Best for: Tech companies needing fast turnaround without sacrificing quality, or enterprises requiring bulk video production at scale.
Pros:
- Speed at scale: Can produce 50+ minutes of video content weekly when needed
- Transparent pricing: $6K-$15K per minute with bulk discounts available
- Technical expertise: Specializes in simplifying complex B2B concepts across tech, SaaS, and science
- Dual project managers: Two PMs assigned to every project for redundancy and responsiveness
- Same-day communication: "No delay" response standard keeps projects moving
Cons:
- Small team size: 5 employees may limit capacity for simultaneous large projects
- Premium 3D costs: 3D animation requires $20-30K minimum per minute
- Occasional creative misses: One client noted initial concepts sometimes miss the mark, though Rocketwheel responds well to feedback
Pricing:
- Standard: $6,000-$15,000 per minute
- Bulk production: ~$2,500 per video
- 3D animation: $20,000-$30,000 minimum per minute
- Projects range $4,000-$22,000 depending on complexity
Rocketwheel's "less is more" philosophy translates to efficiency without bureaucracy. Their small team moves faster than agencies with layers of account managers. The bulk production capability makes them particularly valuable for companies building video libraries or launching multi-product campaigns.
3. Yum Yum Videos
Yum Yum Videos has produced 1,000+ videos for Amazon, Google, McKesson, and Walmart. The agency supported Accelerant's $6.4B NYSE debut and helped Chargebee through $125M and $250M funding rounds. They've won three Telly Awards, NYX Awards, and Muse Awards.
Best for: SaaS companies navigating funding rounds or IPO preparation, and enterprises needing videos that drive measurable business outcomes.
Pros:
- Validated business impact: BrightInsight achieved 400% revenue growth with their video strategy
- Industry thought leadership: Forbes and HubSpot recognize them as video production experts
- Dual-continent model: Miami HQ with Buenos Aires creative operations delivers premium quality at competitive costs
- Award-winning quality: Three-time Telly Award winners demonstrate creative excellence
- Strategic business focus: Methodology prioritizes business objectives over pure aesthetics
Cons:
- Standard timeline: 6-week production cycle may challenge tight launch deadlines
- Premium perception: Clients note "expensive but worth it" pricing
- Timeline communication: Some clients desire more frequent updates during production
Pricing:
- $6,000-$15,000 per minute typical range
- Most projects: $5,000-$10,000 based on Clutch reviews
- Client testimonial: "Our videos average $7,500 each"
- 50% upfront, 50% upon completion payment structure
The agency's track record with high-stakes funding rounds sets them apart. When Chargebee needed clarity during explosive growth phases, Yum Yum Videos delivered videos that communicated complex value propositions to investors and customers simultaneously. That's the strategic thinking that justifies premium pricing.
4. Explainify
Explainify brings 13+ years of animated video leadership with clients including Visa, ServiceNow, Thermo Fisher, Panasonic, Hotjar, and Bosch. Their strategy-first approach focuses on messaging bottlenecks before animation execution. Custom animation includes complete source files.
Best for: B2B companies needing strategic messaging consultation before animation execution, particularly in SaaS, FinTech, MedTech, and BioTech.
Pros:
- Strategy-first approach: Challenges client thinking rather than taking orders
- Documented results: Hotjar achieved 5x conversion improvement and 23% increase on 58% reduced spend
- Ahead of schedule: Streamlined feedback process delivers videos early
- No templates: Everything built from scratch for unique brand representation
- Complete source files: All hi-res layered files included at no extra charge
Cons:
- Premium pricing: $10,000-$20,000 per minute places them at the high end
- Volume requirement: Discounts start at 3+ videos minimum
- No rush emphasis: No specific mention of expedited turnaround capabilities
Pricing:
- $10,000-$20,000 per minute industry-reported range
- Specific quote: $5,000-$15,000 for 90-second video
- $150-$199/hr average hourly rate
- Projects range $1,000-$50,000 on Clutch
Explainify's Hotjar case study reveals their value: a 23% conversion increase while spending 58% less. That ROI justifies premium pricing for companies treating video as strategic investment rather than marketing expense. Their messaging consultation often uncovers positioning problems that animation alone can't fix.
5. Demo Duck
Demo Duck has specialized in B2B explainer videos since 2011, maintaining multi-year partnerships with Rippling, Google, Dropbox, and GEICO. They produce 2D, 3D, motion graphics, live action, and mixed media. Dropbox's $50K investment generated $24M+ revenue and 5M customers. Crazy Egg saw a 64% conversion rate increase and $21K extra monthly revenue.
Best for: Mid-market to enterprise B2B requiring multi-format video capabilities and proven ROI track record for board justification.
Pros:
- Exceptional project management: 100% of reviewers praise their organization and communication
- Rush capability: Delivered Rippling project in 3 weeks when needed
- Multi-year retention: Ongoing partnerships demonstrate consistent quality
- Documented ROI: Dropbox and Crazy Egg cases provide concrete revenue impact
- Multi-format expertise: Animation, live action, and hybrid capabilities
Cons:
- High minimum budget: $20,000 minimum excludes early-stage startups
- No distribution services: Video production only; clients handle marketing and distribution
- Rush fees: Expedited timelines add substantially to base pricing
Pricing:
- Animated videos: $20,000-$25,000 typical range
- Live action: $35,000-$50,000+
- Hourly rate: $200-$300/hr
- 8-10 week standard timeline, full project 10-12 weeks
The Dropbox case study remains one of the most compelling ROI stories in explainer video history. A $50K investment returning $24M demonstrates what's possible when strategic storytelling meets execution excellence. Demo Duck's premium pricing reflects this level of business impact.
6. Wyzowl
Wyzowl has produced 4,000+ videos for 2,000+ companies across 40 countries over 13+ years. They offer simple fixed pricing with unlimited revisions and built proprietary Project.co software now used by 1,000+ agencies. The company limits production to 20 videos monthly for quality focus.
Best for: Companies prioritizing pricing transparency and unlimited revision safety nets, plus prospects needing predictable timelines and fixed-cost budgeting.
Pros:
- Proven engagement: Mavenlink achieved 4,000+ watch hours with 60-75% engagement rate
- Fixed pricing: Eliminates budget uncertainty during production
- Unlimited revisions: Safety net for companies with multiple stakeholders
- Strong retention: Capital One and JotForm are repeat customers
- Proprietary workflow: Project.co software enables seamless client collaboration
Cons:
- Limited style variety: Clients suggest expanding animation style options
- Production cap: 20 video/month limit creates potential availability constraints
- Longer timeline: 6-week standard turnaround exceeds speed-focused competitors
Pricing:
- Explainer videos: From $2,500
- Demo videos: From $2,000
- Minimum project: $5,000+
- $50-$99/hr average hourly rate
Wyzowl's fixed pricing model eliminates the budget anxiety that plagues video projects. When you know the exact cost upfront with unlimited revisions included, you can focus on creative feedback rather than scope creep concerns. Their 4,000-video track record proves the model works at scale.
7. Yans Media
Yans Media has served Cisco, DoorDash, Visa, and 500+ brands since 2012. Case studies show Varpet's 200% conversion increase and Quorso's 70% session duration boost. Their two-continent model combines USA writers with Europe cost-effective production. Enterprise portfolio includes Databricks, Live Nation, Intel, Roche, and Solana.
Best for: Companies needing premium character animation with expressive personality, and startups seeking enterprise quality at accessible pricing.
Pros:
- Character animation quality: Praised for warmth and expression that differentiates from generic styles
- Marketing-focused team: Suggests strategic solutions beyond execution
- Cost-effective model: Dual-continent approach maintains quality while controlling costs
- Under 24-hour response: Fast communication turnaround time
- Proven results: 200% conversion increase case study validates effectiveness
Cons:
- Armenia-based production: May require asynchronous communication for US clients
- Team size limitations: 10-49 employees limits simultaneous large enterprise capacity
- Animation-only focus: No live-action or hybrid options
Pricing:
- $5,000-$8,500 typical range for 60-90 second videos
- $25-49/hr hourly rate
- Most projects under $10,000
- 50% deposit, 50% upon satisfaction payment terms
Yans Media's character animation stands out in a market flooded with flat design and motion graphics. Their characters convey emotion and personality that resonates with audiences. The 200% conversion increase for Varpet demonstrates how quality animation drives business results.
8. Explainly
Explainly works with Uber, Amazon, HubSpot, Google, Toast, and JP Morgan. They've won 14x Davey Awards, 14x Muse Awards, and 17x Telly Awards. The agency produces 2D, 3D, stop motion, and mixed media animation, rapidly scaling Dotdash's video series to dozens of educational animations.
Best for: Enterprises requiring award-winning creative for brand differentiation, and companies needing video series scalability from 2 to 300+ videos.
Pros:
- Award-winning creative: 45 total awards demonstrate creative excellence
- Series scalability: Handles everything from 2 to 300+ videos
- Impeccable project management: Clear timelines and communication praised consistently
- Complex subject expertise: Handles unfamiliar technical domains through insightful questioning
- Cybersecurity success: Client boosted engagement, views, watch time, and click-through rates
Cons:
- Learning curve: Initial ramp-up for highly specialized technical domains
- Premium positioning: Likely $8,000-$25,000+ based on Fortune 500 roster
- Custom pricing: Requires consultation, slowing vendor evaluation
Pricing: Contact sales for pricing. Industry positioning suggests $8,000-$25,000+ per video for Fortune 500 service level.
The 45 awards aren't just vanity metrics. They signal creative excellence that helps brands stand out in crowded markets. When you're competing for attention with dozens of similar B2B SaaS companies, award-winning creative becomes a competitive advantage.
9. Thinkmojo
Thinkmojo has produced 200+ videos for Google, Twitter, Slack, and Zendesk since 2011. The San Francisco Bay Area agency emphasizes strategic narrative over instructional content, focusing on why to use features versus how. They develop full campaigns including testimonials and app store videos.
Best for: Well-funded tech companies needing Silicon Valley strategic perspective, and startups plus Fortune 500s requiring full campaign video ecosystems.
Pros:
- Silicon Valley positioning: Right in the middle of innovation, seeing trends before they hit mainstream
- Slack video success: Series achieved high view counts with sustained retention
- Strategic narrative approach: Focuses on why versus how for deeper engagement
- Decade+ experience: Over 10 years serving early-stage startups and Fortune 500s
- Balanced approach: Combines beautiful visuals with strategic business thinking
Cons:
- Premium positioning: Targets "deep pockets" tech companies specifically
- No public pricing: Creates evaluation barrier for prospects
- Limited geographic presence: Concentrated in Bay Area
Pricing:
- 2D animation: From $5,000+
- Typical projects: $12,000-$30,000 depending on complexity
- Custom quote required
Thinkmojo's Silicon Valley location isn't just geography. They see how tech companies think, talk, and sell before trends reach the rest of the world. That early access to innovation translates into videos that feel current rather than dated.
10. Vidico
Vidico produces full-stack creative for Spotify, Square, Airtable, and Uber. They claim "no production company has more tech sector reps" than them. The agency maintains a 4.8/5 Clutch rating from 50+ reviews, offering 2D/3D animation, demo videos, motion graphics, and brand videos with free scripts for first-time clients.
Best for: Tech brands needing full-stack creative department integration, and companies requiring reusable, localizable, repurposable video assets.
Pros:
- Proven performance: Client video ad outperformed previous ads by 75%
- High conversion rates: Another project achieved 85%+ conversion rate
- Flexible credit system: Rollover credits enable scalable partnerships
- Tech sector expertise: Deep specialization in SaaS and enterprise software
- Reusable assets: Every deliverable designed for localization and repurposing
Cons:
- Higher price point: $15,000-$25,000 typical range on Clutch
- Communication gaps: Some reviewers note delays in updates
- Scattered feedback: Clients mention feedback across Figma and Slack
Pricing:
- Simple videos: ~$3,000
- High-end commercials: $20,000+
- Explainer videos: $5,000-$10,000 typical
- $100-$149/hr average hourly rate
The 75% ad performance improvement and 85% conversion rate demonstrate Vidico's focus on business outcomes. Their credit system works well for companies with ongoing video needs, turning them into long-term creative partners rather than transactional vendors.
11. MotionGility
MotionGility has produced 1,000+ videos for 500+ clients generating 30M+ views. Clients include Aditya Birla, HDFC, ICICI, Freshworks, and Porsche. Their 2-3 week production timeline significantly beats the 4-8 week standard. The agency includes post-delivery growth playbooks and launch support.
Best for: Product-led SaaS companies needing fast time-to-market, and companies seeking conversion-focused "marketers not creators" approach.
Pros:
- Fast turnaround: 2-3 week timeline beats industry standard
- Proven social impact: Client cybersecurity company quadrupled social media impressions
- Post-delivery support: Growth playbooks and launch support differentiate from pure production
- Doubled requests: Clients doubled video content requests post-engagement
- High volume: 1,000+ videos prove scalability
Cons:
- Deadline pressure: Tight timelines occasionally caused miscommunication requiring CEO intervention
- Timezone challenges: India operations may create coordination issues for US clients
- No public pricing: Requires consultation for quotes
Pricing:
- $5,000-$10,000 per minute average for SaaS explainers
- Minimum project: $5,000+
- $50-$99/hr average hourly rate
- General range: $500-$10,000 USD depending on complexity
The 2-3 week turnaround solves a real problem for product-led companies launching features quickly. When you're moving fast, waiting 6-8 weeks for video feels like an eternity. MotionGility's speed enables video to keep pace with product velocity.
12. Epipheo
Founded in 2009, Epipheo is credited with inventing the explainer video format. Before the category existed, people called them "Epipheos." The agency has 15+ years of experience with Google, Microsoft, and Cisco. Fifth Third Bank generated 750+ qualified leads and $1M+ assets. They offer 2D, 3D, motion graphics, live action, and whiteboard animation.
Best for: B2B enterprises prioritizing category-defining creative authority, and companies needing multi-video educational series capabilities.
Pros:
- Category pioneer: Invented the explainer video format in 2009
- Quadrupled impressions: Client cybersecurity company saw 4x social impressions
- Consistent excellence: 26 verified Clutch reviews with positive feedback
- Fifth Third Bank success: 750+ qualified leads with $1M+ assets
- Multi-format capability: 2D, 3D, motion graphics, live action, whiteboard
Cons:
- Premium pricing: $10,000-$15,000 per minute excludes bootstrapped startups
- Longer timeline: 6-8 week standard exceeds speed-focused alternatives
- Cost ballooning: One client noted urgent projects increased costs substantially
Pricing:
- $10,000-$15,000 per minute external source range
- Average project: $25,000
- Projects range $15,000-$200,000+ on Clutch
- 6-8 week standard timeline
Being the category inventor carries weight. Epipheo understands explainer videos at a foundational level because they defined the format. That expertise shows in their ability to create videos that educate without boring, persuade without selling.
Why Everything Motion Delivers the Highest ROI for B2B SaaS Explainer Videos
B2B SaaS conversion funnels fail when technical complexity overwhelms prospects. 80% of landing page visitors abandon without clear product understanding. Strategic explainer videos bridge the gap between technical features and business value.
Everything Motion differentiates through integration. Their ecosystem combines motion, branding, and web development for cohesive experiences. Enterprise clients like TCS, Infosys, Boeing, BCG, and Zuora validate their capability with complex products. The 9 of 10 client retention rate demonstrates relationship value beyond single projects.
Y Combinator portfolio experience with Peoplebox, Ivy Homes, and Doctor Droid proves startup fit. Their strategic team structure combines copywriters, designers, animators, and strategists collaboratively. Multiple animation styles including 2D, motion graphics, and 2.5D match video to message requirements.
The integration advantage eliminates multi-vendor coordination typical in video projects. Process-strong and accountable workflow reduces client management burden. Scalability proven through clients commissioning 12+ videos shows they handle ongoing partnerships. Their focus on "redefining B2B brand norms" directly addresses category differentiation challenges.
How We Evaluated the Best Explainer Video Companies for B2B SaaS
I assessed agencies across seven criteria: enterprise portfolio validation, measurable ROI documentation, production timeline transparency, pricing model clarity, client retention metrics, strategic versus aesthetic focus, and technical complexity handling.
Key tradeoffs emerged between speed versus customization depth, fixed pricing predictability versus custom project flexibility, and boutique attention versus scalable production capacity. I analyzed Clutch verified reviews for project management patterns, cross-referenced client portfolio claims with public case studies, and benchmarked pricing across 12 agencies.
Timeline commitments were evaluated against the industry 4-8 week standard. Award recognition from Telly, Davey, and Muse Awards served as creative quality proxies. I validated business impact claims through specific metric documentation and reviewed production process transparency.
The research revealed clear patterns. Agencies charging $5K-$10K typically serve mid-market companies with standard animation needs. Premium agencies at $15K-$25K+ deliver strategic consultation and multi-format capabilities. Budget options under $5K often use templates or offshore labor.






















































