We created the Razorpay animations for FTX25, a fintech event held in Bangalore in 2025. As part of the wider creative engagement, we developed multiple videos for the event stage.
Client
Razorpay
Industry
Fintech
The Context
We partnered with Razorpay to create a series of animations for FTX25, a fintech event hosted in Bangalore in 2025. The work formed part of a larger creative engagement focused on developing visual content for the main event stage.
The primary brief was to design product introductory videos for Razorpay’s newly launched offerings. These films needed to function as high-impact reveal moments within keynote presentations — capturing attention, building anticipation, and clearly communicating product value.
Razorpay’s visual direction emphasised a design language that felt:
• Modern
• Sleek
• Minimal
• Visually impactful
The primary brief was to design product introductory videos for Razorpay’s newly launched offerings. These films needed to function as high-impact reveal moments within keynote presentations — capturing attention, building anticipation, and clearly communicating product value.
Razorpay’s visual direction emphasised a design language that felt:
• Modern
• Sleek
• Minimal
• Visually impactful
The Solution
We developed a cohesive set of stage-ready motion pieces designed specifically for large-format display environments.
Our approach centred on:
• Bold, high-contrast compositions
• Clean, contemporary typography
• Precision-timed transitions
• A refined, modern motion system
Rather than overloading frames with complexity, the animations relied on clarity, rhythm, and visual confidence. Each product reveal was crafted to feel intentional, premium, and aligned with Razorpay’s brand sophistication.
Our approach centred on:
• Bold, high-contrast compositions
• Clean, contemporary typography
• Precision-timed transitions
• A refined, modern motion system
Rather than overloading frames with complexity, the animations relied on clarity, rhythm, and visual confidence. Each product reveal was crafted to feel intentional, premium, and aligned with Razorpay’s brand sophistication.
Constraints
Designing for a live event stage introduced distinct creative and technical challenges:
• Visuals needed to read instantly at scale
• Messaging had to be understood within seconds
• Animations had to sync with keynote pacing
• Attention retention was critical in a live setting
Additionally:
• Tight production timelines
• Multiple product narratives
• Consistency across all reveal films
• Visuals needed to read instantly at scale
• Messaging had to be understood within seconds
• Animations had to sync with keynote pacing
• Attention retention was critical in a live setting
Additionally:
• Tight production timelines
• Multiple product narratives
• Consistency across all reveal films
Decisions
To address these constraints, several key decisions shaped the execution:
1. Prioritising Clarity Over Ornamentation
We embraced minimalism to ensure instant comprehension and visual legibility from a distance.
2. Strong Framing & Visual Hierarchy
Each frame was designed to anchor audience attention through deliberate composition and contrast.
3. Controlled Motion & Rhythm
Transitions were engineered for impact without distraction — confident, precise, and purposeful.
4. Cohesive Motion Language
A unified motion system ensured all product films felt connected, reinforcing brand continuity.
1. Prioritising Clarity Over Ornamentation
We embraced minimalism to ensure instant comprehension and visual legibility from a distance.
2. Strong Framing & Visual Hierarchy
Each frame was designed to anchor audience attention through deliberate composition and contrast.
3. Controlled Motion & Rhythm
Transitions were engineered for impact without distraction — confident, precise, and purposeful.
4. Cohesive Motion Language
A unified motion system ensured all product films felt connected, reinforcing brand continuity.
Outcomes
The final animations became integral to Razorpay’s FTX25 stage experience, supporting keynote presentations and product launches.
The films successfully:
• Amplified product reveal moments
• Maintained visual impact at large scale
• Reinforced Razorpay’s modern brand positioning
• Enhanced audience engagement
Beyond the deliverables, the project underscored the importance of designing motion specifically for live environments, where timing, readability, and emotional resonance must work seamlessly together.
The films successfully:
• Amplified product reveal moments
• Maintained visual impact at large scale
• Reinforced Razorpay’s modern brand positioning
• Enhanced audience engagement
Beyond the deliverables, the project underscored the importance of designing motion specifically for live environments, where timing, readability, and emotional resonance must work seamlessly together.
